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Black Friday website traffic no challenge for Pulsant Enterprise Cloud

US import Black Friday and its associated sales is gaining traction in the UK market. This year the British Retail Consortium (BRC) reports that November sales were up 2.2% from the same period in 2013. In addition, it was the best performance in the retail sector for three months.

For ecommerce sites and those retailers with an online presence, this increase in sales meant a significant increase in traffic. As with their physical counterparts, more visitors to these sites presented similar problems – virtual queues, underperforming platforms and, in some cases, website crashes due to traffic overload.

However, for Lost Ferret, an ecommerce specialist, this increase in traffic presented no issues for its range of retail customers. Lost Ferret works with mid-market retailers who make use of the company’s custom-built commerce platform Aurora. Aurora is hosted by cloud and colocation expert Pulsant on its Enterprise Cloud platform.

Tom Cahalan, Lost Ferret MD, explained: “What we found in previous years was that for our clients Cyber Monday was the busiest day of the year by quite a significant margin, whereas Black Friday was just one of the busiest. This year, however, Black Friday was the day that saw the most website traffic through customer sites.

“Where other retailers were experiencing performance issues and downtime, all of our customers remained up and running, with no negative impact on trading and their sites coping perfectly with the increase in traffic. Select Fashion, one of our biggest customers, saw five times as much traffic to its website compared to Black Friday last year, and was incredibly happy with the performance of the platform.”

Lost Ferret initially hosted its Aurora solution on a private cloud platform with Pulsant before changing providers. However, as its infrastructure reached end of life, the requirements for increased reliability, scalability and flexibility became ever more important.

“Pulsant’s Enterprise Cloud allows us to scale up really quickly and one of the most attractive aspects of this is that we able to do so on a monthly basis. This is a cost-effective and efficient solution for a lot of our clients who experience their peak trading periods over November, December and January.”

The Enterprise Cloud platform ensures the availability and performance of these customer sites over the busy periods and allows Lost Ferret to scale down during less busy periods making sure that there is optimum usage of the technology.

“Pulsant has invested significantly in its hardware and infrastructure. This, coupled with the excellent technical team, gives us confidence in the performance of the platform, as well as their ability to address any issues that may come up. We know that Pulsant has the staff with the right skills to assist us, especially out of hours, which is the most important aspect for us,” concludes Cahalan. 

Lost Ferret has migrated a number of its customers to the Pulsant cloud platform with the rest due to move early in 2015.

European Dealer celebrates 16 years

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SOFTWARE SALES - ERP - GERMANY - Sales Executive             €60-75K  OTE €100-125K      

My client is looking for a sales executive to be based in Germany and covering the whole country.  You can be based from the Munich office or from home office.  You will have experience selling Enterprise software and have a proven track record in this arena.  You will have a good technical knowledge, so that you will be able to work closely with the presales team who will cover the area with you.  You will also have a detailed understanding of the enterprise process.  You will be responsible for selling the company’s ERP solution.  You will use your technical knowledge to up-sell the solution and related services to clients, focusing on software licenses.  This will be backed up by presales and marketing.  The position will be 30% new business and 70% existing account management.  You will be selling to C-Level contacts at midsized companies who would use the solution to map business processes and support their adaptation comfortably. 

 

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  SOFTWARE SALES - EAI/SOA - FRANCE Sales Executive    €60-80k   OTE €120-160k 

As a sales executive, you will be operating as a sales executive out of the company's Paris office and covering France.  You will be required to travel to clients around the whole country.  You will have experience in a software vendor, having specialised in Integration software.  You will be a fluent French speaker and should also have English.  The role will involve selling the whole range of services and licenses, 75% of your selling will be selling licenses and 25% of your time selling services.  You should ideally come from a background such as EAI, BAM and BPM.   The role will be 70% new business and 30% account management.  You will be backed up by pre/post sales consultants and marketing.

 

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Our client is a world leader in Business Intelligence and Enterprise Application Integration solutions. They are currently looking to recruit an Account Manager based in Frankfurt to sell their EAI solutions to major corporate accounts. You will be an experienced software sales professional with a provent track record selling integration solutions. You will have excellent account management skills, have an extensive knowledge of sales processes and techniques and speak fluent German and English

 

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